
INDONESIA TOBACCO UNVEILED
INDONESIA TOBACCO UNVEILED

INDONESIA TOBACCO UNVEILED

INDONESIA TOBACCO UNVEILED

INDONESIA TOBACCO UNVEILED

TABLEAU
TABLEAU
TABLEAU



MICROSOFT EXCEL
MICROSOFT EXCEL
MICROSOFT EXCEL




OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
The global smoking issue is widely discussed due to its harmful effects. Many countries have implemented complete smoke-free laws covering all indoor public places, workplaces, and public transport. Meanwhile, Indonesia, the 4th most populous country in the world with a population of 277,534,122 (2023), has the 13th highest smoking rate at 37.9% and if we do the math, approximately 105,242,439 Indonesians are active smokers. Now as always, there are two sides for everything, and in this case, it's about mortality and business. In Indonesia, the tobacco industry plays a crucial role in the national economy. Tobacco taxes contribute billions of rupiahs annually to state revenue. The industry also provides jobs for millions, from tobacco farmers to factory workers and distributors.
The global smoking issue is widely discussed due to its harmful effects. Many countries have implemented complete smoke-free laws covering all indoor public places, workplaces, and public transport. Meanwhile, Indonesia, the 4th most populous country in the world with a population of 277,534,122 (2023), has the 13th highest smoking rate at 37.9% and if we do the math, approximately 105,242,439 Indonesians are active smokers. Now as always, there are two sides for everything, and in this case, it's about mortality and business. In Indonesia, the tobacco industry plays a crucial role in the national economy. Tobacco taxes contribute billions of rupiahs annually to state revenue. The industry also provides jobs for millions, from tobacco farmers to factory workers and distributors.
The global smoking issue is widely discussed due to its harmful effects. Many countries have implemented complete smoke-free laws covering all indoor public places, workplaces, and public transport. Meanwhile, Indonesia, the 4th most populous country in the world with a population of 277,534,122 (2023), has the 13th highest smoking rate at 37.9% and if we do the math, approximately 105,242,439 Indonesians are active smokers. Now as always, there are two sides for everything, and in this case, it's about mortality and business. In Indonesia, the tobacco industry plays a crucial role in the national economy. Tobacco taxes contribute billions of rupiahs annually to state revenue. The industry also provides jobs for millions, from tobacco farmers to factory workers and distributors.
The global smoking issue is widely discussed due to its harmful effects. Many countries have implemented complete smoke-free laws covering all indoor public places, workplaces, and public transport. Meanwhile, Indonesia, the 4th most populous country in the world with a population of 277,534,122 (2023), has the 13th highest smoking rate at 37.9% and if we do the math, approximately 105,242,439 Indonesians are active smokers. Now as always, there are two sides for everything, and in this case, it's about mortality and business. In Indonesia, the tobacco industry plays a crucial role in the national economy. Tobacco taxes contribute billions of rupiahs annually to state revenue. The industry also provides jobs for millions, from tobacco farmers to factory workers and distributors.



Over the past decade, revenue from tobacco taxes in Indonesia has consistently increased each year, averaging a growth rate of 9.29%. In fact, in 2022, Indonesia's revenue from tobacco reached an astounding 218.6 trillion rupiah. However, this rise in revenue is paralleled by a troubling statistic: tobacco contributed to 12.20% of deaths in Indonesia by 2021. It's quite a dilemma, right?
Over the past decade, revenue from tobacco taxes in Indonesia has consistently increased each year, averaging a growth rate of 9.29%. In fact, in 2022, Indonesia's revenue from tobacco reached an astounding 218.6 trillion rupiah. However, this rise in revenue is paralleled by a troubling statistic: tobacco contributed to 12.20% of deaths in Indonesia by 2021. It's quite a dilemma, right?
Over the past decade, revenue from tobacco taxes in Indonesia has consistently increased each year, averaging a growth rate of 9.29%. In fact, in 2022, Indonesia's revenue from tobacco reached an astounding 218.6 trillion rupiah. However, this rise in revenue is paralleled by a troubling statistic: tobacco contributed to 12.20% of deaths in Indonesia by 2021. It's quite a dilemma, right?
Over the past decade, revenue from tobacco taxes in Indonesia has consistently increased each year, averaging a growth rate of 9.29%. In fact, in 2022, Indonesia's revenue from tobacco reached an astounding 218.6 trillion rupiah. However, this rise in revenue is paralleled by a troubling statistic: tobacco contributed to 12.20% of deaths in Indonesia by 2021. It's quite a dilemma, right?
Indonesia can produce 32.81 billion cigarettes per year. Although production has been decreasing year on year, it still hasn't reduced the number of deaths caused by smoking. So let's dive in and figure out why smoking is so popular yet so deadly.
Indonesia can produce 32.81 billion cigarettes per year. Although production has been decreasing year on year, it still hasn't reduced the number of deaths caused by smoking. So let's dive in and figure out why smoking is so popular yet so deadly.
Indonesia can produce 32.81 billion cigarettes per year. Although production has been decreasing year on year, it still hasn't reduced the number of deaths caused by smoking. So let's dive in and figure out why smoking is so popular yet so deadly.
Indonesia can produce 32.81 billion cigarettes per year. Although production has been decreasing year on year, it still hasn't reduced the number of deaths caused by smoking. So let's dive in and figure out why smoking is so popular yet so deadly.





BRAIN
BRAIN
BRAIN
BRAIN
Smoking introduces chemicals into the brain, altering its chemistry and affecting how smokers feel. The addictive nature of nicotine stems from its similarity to acetylcholine, a crucial neurotransmitter. Nicotine reaches the brain within 10 minutes after smoking. Smoking is a significant cause of stroke and vascular disorders like deep vein thrombosis or brain hemorrhage, leading to paralysis. In Indonesia, stroke is the second.
Smoking introduces chemicals into the brain, altering its chemistry and affecting how smokers feel. The addictive nature of nicotine stems from its similarity to acetylcholine, a crucial neurotransmitter. Nicotine reaches the brain within 10 minutes after smoking. Smoking is a significant cause of stroke and vascular disorders like deep vein thrombosis or brain hemorrhage, leading to paralysis. In Indonesia, stroke is the second.
Smoking introduces chemicals into the brain, altering its chemistry and affecting how smokers feel. The addictive nature of nicotine stems from its similarity to acetylcholine, a crucial neurotransmitter. Nicotine reaches the brain within 10 minutes after smoking. Smoking is a significant cause of stroke and vascular disorders like deep vein thrombosis or brain hemorrhage, leading to paralysis. In Indonesia, stroke is the second.
Smoking introduces chemicals into the brain, altering its chemistry and affecting how smokers feel. The addictive nature of nicotine stems from its similarity to acetylcholine, a crucial neurotransmitter. Nicotine reaches the brain within 10 minutes after smoking. Smoking is a significant cause of stroke and vascular disorders like deep vein thrombosis or brain hemorrhage, leading to paralysis. In Indonesia, stroke is the second.





EYE
EYE
EYE
EYE
Cataracts, the clouding of the eye lens, are the leading cause of blindness globally. Smokers are 2 to 3 times more likely to develop cataracts compared to non-smokers. Chemicals in tobacco smoke damage lens proteins and enzymes and reduce antioxidants that protect the lens, making it more susceptible to diseases.
Cataracts, the clouding of the eye lens, are the leading cause of blindness globally. Smokers are 2 to 3 times more likely to develop cataracts compared to non-smokers. Chemicals in tobacco smoke damage lens proteins and enzymes and reduce antioxidants that protect the lens, making it more susceptible to diseases.
Cataracts, the clouding of the eye lens, are the leading cause of blindness globally. Smokers are 2 to 3 times more likely to develop cataracts compared to non-smokers. Chemicals in tobacco smoke damage lens proteins and enzymes and reduce antioxidants that protect the lens, making it more susceptible to diseases.
Cataracts, the clouding of the eye lens, are the leading cause of blindness globally. Smokers are 2 to 3 times more likely to develop cataracts compared to non-smokers. Chemicals in tobacco smoke damage lens proteins and enzymes and reduce antioxidants that protect the lens, making it more susceptible to diseases.





MOUTH
MOUTH
MOUTH
MOUTH
Smokers are at higher risk for gum disease (periodontitis) and oral cancers. Smoking also causes throat, laryngeal, and esophageal cancers. Additionally, smokers are more prone to upper respiratory infections like colds and sore throats due to weakened immune systems. In Indonesia, women who chew betel quid show high prevalence rates of oral premalignant disorders.
Smokers are at higher risk for gum disease (periodontitis) and oral cancers. Smoking also causes throat, laryngeal, and esophageal cancers. Additionally, smokers are more prone to upper respiratory infections like colds and sore throats due to weakened immune systems. In Indonesia, women who chew betel quid show high prevalence rates of oral premalignant disorders.
Smokers are at higher risk for gum disease (periodontitis) and oral cancers. Smoking also causes throat, laryngeal, and esophageal cancers. Additionally, smokers are more prone to upper respiratory infections like colds and sore throats due to weakened immune systems. In Indonesia, women who chew betel quid show high prevalence rates of oral premalignant disorders.
Smokers are at higher risk for gum disease (periodontitis) and oral cancers. Smoking also causes throat, laryngeal, and esophageal cancers. Additionally, smokers are more prone to upper respiratory infections like colds and sore throats due to weakened immune systems. In Indonesia, women who chew betel quid show high prevalence rates of oral premalignant disorders.





LUNGS
LUNGS
LUNGS
LUNGS
Smoking is a major cause of lung cancer. Male smokers are 23 times more likely, and female smokers are 13 times more likely to develop lung cancer compared to non-smokers. Smoking accounts for 90% of lung cancer deaths in men and 80% in women in the United States. Smoking is associated with a long coughing and wheezing among adults, children, and adolescents.
Smoking is a major cause of lung cancer. Male smokers are 23 times more likely, and female smokers are 13 times more likely to develop lung cancer compared to non-smokers. Smoking accounts for 90% of lung cancer deaths in men and 80% in women in the United States. Smoking is associated with a long coughing and wheezing among adults, children, and adolescents.
Smoking is a major cause of lung cancer. Male smokers are 23 times more likely, and female smokers are 13 times more likely to develop lung cancer compared to non-smokers. Smoking accounts for 90% of lung cancer deaths in men and 80% in women in the United States. Smoking is associated with a long coughing and wheezing among adults, children, and adolescents.
Smoking is a major cause of lung cancer. Male smokers are 23 times more likely, and female smokers are 13 times more likely to develop lung cancer compared to non-smokers. Smoking accounts for 90% of lung cancer deaths in men and 80% in women in the United States. Smoking is associated with a long coughing and wheezing among adults, children, and adolescents.





HEARTH x VESSELS
HEARTH x VESSELS
HEARTH x VESSELS
HEARTH x VESSELS
Epidemiological studies have linked smoking to increased hypertension, enlarged arm size, and dyslipidaemia over 11 years. Smokers face higher risks of hypertension, insulin resistance, hyperinsulinaemia, and endothelial dysfunction regardless of the number of cigarettes smoked.
Epidemiological studies have linked smoking to increased hypertension, enlarged arm size, and dyslipidaemia over 11 years. Smokers face higher risks of hypertension, insulin resistance, hyperinsulinaemia, and endothelial dysfunction regardless of the number of cigarettes smoked.
Epidemiological studies have linked smoking to increased hypertension, enlarged arm size, and dyslipidaemia over 11 years. Smokers face higher risks of hypertension, insulin resistance, hyperinsulinaemia, and endothelial dysfunction regardless of the number of cigarettes smoked.
Epidemiological studies have linked smoking to increased hypertension, enlarged arm size, and dyslipidaemia over 11 years. Smokers face higher risks of hypertension, insulin resistance, hyperinsulinaemia, and endothelial dysfunction regardless of the number of cigarettes smoked.





STOMACH
STOMACH
STOMACH
STOMACH
The stomach contains hydrochloric acid (HCl), which can dissolve materials as strong as iron nails. Stomach tissue is protected by a thick layer, but nicotine and other smoke components can harm this protection. Short-term smoking effects include increased reflux of stomach contents. Smokers are more likely to develop stomach ulcers.
The stomach contains hydrochloric acid (HCl), which can dissolve materials as strong as iron nails. Stomach tissue is protected by a thick layer, but nicotine and other smoke components can harm this protection. Short-term smoking effects include increased reflux of stomach contents. Smokers are more likely to develop stomach ulcers.
The stomach contains hydrochloric acid (HCl), which can dissolve materials as strong as iron nails. Stomach tissue is protected by a thick layer, but nicotine and other smoke components can harm this protection. Short-term smoking effects include increased reflux of stomach contents. Smokers are more likely to develop stomach ulcers.
The stomach contains hydrochloric acid (HCl), which can dissolve materials as strong as iron nails. Stomach tissue is protected by a thick layer, but nicotine and other smoke components can harm this protection. Short-term smoking effects include increased reflux of stomach contents. Smokers are more likely to develop stomach ulcers.





KIDNEYS
KIDNEYS
KIDNEYS
KIDNEYS
Smoking can lead to renal cancer, impairing kidney function. Metabolized tobacco components are excreted through the kidneys, exposing them to harmful substances. The risk of kidney cancer increases with the number of cigarettes smoked daily. Long-term impaired renal function may necessitate dialysis.
Smoking can lead to renal cancer, impairing kidney function. Metabolized tobacco components are excreted through the kidneys, exposing them to harmful substances. The risk of kidney cancer increases with the number of cigarettes smoked daily. Long-term impaired renal function may necessitate dialysis.
Smoking can lead to renal cancer, impairing kidney function. Metabolized tobacco components are excreted through the kidneys, exposing them to harmful substances. The risk of kidney cancer increases with the number of cigarettes smoked daily. Long-term impaired renal function may necessitate dialysis.
Smoking can lead to renal cancer, impairing kidney function. Metabolized tobacco components are excreted through the kidneys, exposing them to harmful substances. The risk of kidney cancer increases with the number of cigarettes smoked daily. Long-term impaired renal function may necessitate dialysis.





BLADDER
BLADDER
BLADDER
BLADDER
Smoking can cause bladder cancer, affecting urine disposal and flow. The risk escalates with the quantity and duration of smoking but decreases after quitting.
Smoking can cause bladder cancer, affecting urine disposal and flow. The risk escalates with the quantity and duration of smoking but decreases after quitting.
Smoking can cause bladder cancer, affecting urine disposal and flow. The risk escalates with the quantity and duration of smoking but decreases after quitting.
Smoking can cause bladder cancer, affecting urine disposal and flow. The risk escalates with the quantity and duration of smoking but decreases after quitting.





PANCREAS
PANCREAS
PANCREAS
PANCREAS
Smoking can cause pancreatic cancer, disrupting digestion. Carcinogenic substances in tobacco smoke, such as nitrosamine and aromatic amines, can reach the pancreas through the bloodstream or bile reflux, contributing to pancreatic cancer.
Smoking can cause pancreatic cancer, disrupting digestion. Carcinogenic substances in tobacco smoke, such as nitrosamine and aromatic amines, can reach the pancreas through the bloodstream or bile reflux, contributing to pancreatic cancer.
Smoking can cause pancreatic cancer, disrupting digestion. Carcinogenic substances in tobacco smoke, such as nitrosamine and aromatic amines, can reach the pancreas through the bloodstream or bile reflux, contributing to pancreatic cancer.
Smoking can cause pancreatic cancer, disrupting digestion. Carcinogenic substances in tobacco smoke, such as nitrosamine and aromatic amines, can reach the pancreas through the bloodstream or bile reflux, contributing to pancreatic cancer.





PREGNANCY
PREGNANCY
PREGNANCY
PREGNANCY
Women who smoke during pregnancy face higher risks of membrane rupture before delivery, leading to premature births or fetal death. Smoking also increases the risk of placenta previa and placental abruption, both of which can cause severe complications and fetal death.
Women who smoke during pregnancy face higher risks of membrane rupture before delivery, leading to premature births or fetal death. Smoking also increases the risk of placenta previa and placental abruption, both of which can cause severe complications and fetal death.
Women who smoke during pregnancy face higher risks of membrane rupture before delivery, leading to premature births or fetal death. Smoking also increases the risk of placenta previa and placental abruption, both of which can cause severe complications and fetal death.
Women who smoke during pregnancy face higher risks of membrane rupture before delivery, leading to premature births or fetal death. Smoking also increases the risk of placenta previa and placental abruption, both of which can cause severe complications and fetal death.





DEPRESSION
DEPRESSION
DEPRESSION
DEPRESSION
Smoking is linked to higher depression rates. Male smokers and former smokers have increased odds of depression, and female smokers are at an even higher risk. Heavy smoking is significantly associated with depression in men but not as much in women.
Smoking is linked to higher depression rates. Male smokers and former smokers have increased odds of depression, and female smokers are at an even higher risk. Heavy smoking is significantly associated with depression in men but not as much in women.
Smoking is linked to higher depression rates. Male smokers and former smokers have increased odds of depression, and female smokers are at an even higher risk. Heavy smoking is significantly associated with depression in men but not as much in women.
Smoking is linked to higher depression rates. Male smokers and former smokers have increased odds of depression, and female smokers are at an even higher risk. Heavy smoking is significantly associated with depression in men but not as much in women.





COGNITIVE
COGNITIVE
COGNITIVE
COGNITIVE
Smoking is associated with cognitive decline, especially in older age. While no difference in IQ is observed at age 11 based on smoking status, by age 64, smokers perform worse on cognitive tests compared to non-smokers and former smokers. Smokers also show slower psychomotor speed. Childhood IQ, education level, employment status, lung function, and smoking history are predictors of mental function at age 64.
Smoking is associated with cognitive decline, especially in older age. While no difference in IQ is observed at age 11 based on smoking status, by age 64, smokers perform worse on cognitive tests compared to non-smokers and former smokers. Smokers also show slower psychomotor speed. Childhood IQ, education level, employment status, lung function, and smoking history are predictors of mental function at age 64.
Smoking is associated with cognitive decline, especially in older age. While no difference in IQ is observed at age 11 based on smoking status, by age 64, smokers perform worse on cognitive tests compared to non-smokers and former smokers. Smokers also show slower psychomotor speed. Childhood IQ, education level, employment status, lung function, and smoking history are predictors of mental function at age 64.
Smoking is associated with cognitive decline, especially in older age. While no difference in IQ is observed at age 11 based on smoking status, by age 64, smokers perform worse on cognitive tests compared to non-smokers and former smokers. Smokers also show slower psychomotor speed. Childhood IQ, education level, employment status, lung function, and smoking history are predictors of mental function at age 64.
Despite knowing the harmful effects, many people (myself included) still smoke. Here’s a deep dive into why this happens based on a study I found. The study points out several cultural, social, and economic factors behind Indonesia's high smoking rates:
Despite knowing the harmful effects, many people (myself included) still smoke. Here’s a deep dive into why this happens based on a study I found. The study points out several cultural, social, and economic factors behind Indonesia's high smoking rates:
Despite knowing the harmful effects, many people (myself included) still smoke. Here’s a deep dive into why this happens based on a study I found. The study points out several cultural, social, and economic factors behind Indonesia's high smoking rates:
Despite knowing the harmful effects, many people (myself included) still smoke. Here’s a deep dive into why this happens based on a study I found. The study points out several cultural, social, and economic factors behind Indonesia's high smoking rates:
Culture and Masculinity: Smoking has long been part of Indonesian culture and is often seen as a symbol of masculinity. This makes smoking socially acceptable and a significant part of male identity.
Advertisements and Perceived Benefits: Cigarette ads in Indonesia often portray smoking as a way to reduce stress, improve concentration, and manage emotions. These perceived benefits make smoking more appealing to many Indonesian men.
Household Spending: Tobacco and cigarettes are one of the largest household expenditures in Indonesia after food and beverages, showing how widespread smoking is.
Social Norms: Smoking is often a key part of social interactions, making it hard for many to quit without fearing social isolation.
Family Influence: Despite efforts by family members, especially non-smoking wives, to encourage their husbands to quit, the influence is often limited. Many smokers prefer to quit on their own.
Culture and Masculinity: Smoking has long been part of Indonesian culture and is often seen as a symbol of masculinity. This makes smoking socially acceptable and a significant part of male identity.
Advertisements and Perceived Benefits: Cigarette ads in Indonesia often portray smoking as a way to reduce stress, improve concentration, and manage emotions. These perceived benefits make smoking more appealing to many Indonesian men.
Household Spending: Tobacco and cigarettes are one of the largest household expenditures in Indonesia after food and beverages, showing how widespread smoking is.
Social Norms: Smoking is often a key part of social interactions, making it hard for many to quit without fearing social isolation.
Family Influence: Despite efforts by family members, especially non-smoking wives, to encourage their husbands to quit, the influence is often limited. Many smokers prefer to quit on their own.
Culture and Masculinity: Smoking has long been part of Indonesian culture and is often seen as a symbol of masculinity. This makes smoking socially acceptable and a significant part of male identity.
Advertisements and Perceived Benefits: Cigarette ads in Indonesia often portray smoking as a way to reduce stress, improve concentration, and manage emotions. These perceived benefits make smoking more appealing to many Indonesian men.
Household Spending: Tobacco and cigarettes are one of the largest household expenditures in Indonesia after food and beverages, showing how widespread smoking is.
Social Norms: Smoking is often a key part of social interactions, making it hard for many to quit without fearing social isolation.
Family Influence: Despite efforts by family members, especially non-smoking wives, to encourage their husbands to quit, the influence is often limited. Many smokers prefer to quit on their own.
Culture and Masculinity: Smoking has long been part of Indonesian culture and is often seen as a symbol of masculinity. This makes smoking socially acceptable and a significant part of male identity.
Advertisements and Perceived Benefits: Cigarette ads in Indonesia often portray smoking as a way to reduce stress, improve concentration, and manage emotions. These perceived benefits make smoking more appealing to many Indonesian men.
Household Spending: Tobacco and cigarettes are one of the largest household expenditures in Indonesia after food and beverages, showing how widespread smoking is.
Social Norms: Smoking is often a key part of social interactions, making it hard for many to quit without fearing social isolation.
Family Influence: Despite efforts by family members, especially non-smoking wives, to encourage their husbands to quit, the influence is often limited. Many smokers prefer to quit on their own.
Personally, I smoke because of reason number one. Yes, this often happens in Indonesia, especially in school environments. Cigarettes have become an icon or a benchmark for someone to be considered masculine or not. At that time, I felt that to make friends, to be considered cool and "really manly," I had to smoke. And when I did, I also felt the same way. There were many words that came from them like "no smoke, no man" or "no smoke, no fun" And those words made me question myself, like: is it really true? Should I try it or not? And from those questions, here I am, a 7+ years smoker who cannot quit. At first, I thought it only happened at my school, only in my circle. But as I got older, met more people, tried new places, and so on, I realized that other people experienced the same thing. And I don't blame them, I don't blame the ads, I blame myself.
Personally, I smoke because of reason number one. Yes, this often happens in Indonesia, especially in school environments. Cigarettes have become an icon or a benchmark for someone to be considered masculine or not. At that time, I felt that to make friends, to be considered cool and "really manly," I had to smoke. And when I did, I also felt the same way. There were many words that came from them like "no smoke, no man" or "no smoke, no fun" And those words made me question myself, like: is it really true? Should I try it or not? And from those questions, here I am, a 7+ years smoker who cannot quit. At first, I thought it only happened at my school, only in my circle. But as I got older, met more people, tried new places, and so on, I realized that other people experienced the same thing. And I don't blame them, I don't blame the ads, I blame myself.
Personally, I smoke because of reason number one. Yes, this often happens in Indonesia, especially in school environments. Cigarettes have become an icon or a benchmark for someone to be considered masculine or not. At that time, I felt that to make friends, to be considered cool and "really manly," I had to smoke. And when I did, I also felt the same way. There were many words that came from them like "no smoke, no man" or "no smoke, no fun" And those words made me question myself, like: is it really true? Should I try it or not? And from those questions, here I am, a 7+ years smoker who cannot quit. At first, I thought it only happened at my school, only in my circle. But as I got older, met more people, tried new places, and so on, I realized that other people experienced the same thing. And I don't blame them, I don't blame the ads, I blame myself.
Personally, I smoke because of reason number one. Yes, this often happens in Indonesia, especially in school environments. Cigarettes have become an icon or a benchmark for someone to be considered masculine or not. At that time, I felt that to make friends, to be considered cool and "really manly," I had to smoke. And when I did, I also felt the same way. There were many words that came from them like "no smoke, no man" or "no smoke, no fun" And those words made me question myself, like: is it really true? Should I try it or not? And from those questions, here I am, a 7+ years smoker who cannot quit. At first, I thought it only happened at my school, only in my circle. But as I got older, met more people, tried new places, and so on, I realized that other people experienced the same thing. And I don't blame them, I don't blame the ads, I blame myself.
So why does this matter? The fact is that the impact of smoking is not only felt by the smokers themselves but also by those around them, commonly known as passive smokers. Data shows that an estimated 890,000 non-smokers die per year as a result of exposure to secondhand smoke. The term "passive smoker" commonly refers to those who breathe in other people’s smoke. Passive smokers have a high risk of smoking-related non-communicable diseases.
So why does this matter? The fact is that the impact of smoking is not only felt by the smokers themselves but also by those around them, commonly known as passive smokers. Data shows that an estimated 890,000 non-smokers die per year as a result of exposure to secondhand smoke. The term "passive smoker" commonly refers to those who breathe in other people’s smoke. Passive smokers have a high risk of smoking-related non-communicable diseases.
So why does this matter? The fact is that the impact of smoking is not only felt by the smokers themselves but also by those around them, commonly known as passive smokers. Data shows that an estimated 890,000 non-smokers die per year as a result of exposure to secondhand smoke. The term "passive smoker" commonly refers to those who breathe in other people’s smoke. Passive smokers have a high risk of smoking-related non-communicable diseases.
So why does this matter? The fact is that the impact of smoking is not only felt by the smokers themselves but also by those around them, commonly known as passive smokers. Data shows that an estimated 890,000 non-smokers die per year as a result of exposure to secondhand smoke. The term "passive smoker" commonly refers to those who breathe in other people’s smoke. Passive smokers have a high risk of smoking-related non-communicable diseases.
Literature shows that exposure to tobacco smoke in the environment contributes to athero-thrombosis, which leads to cardiovascular disease-related morbidity and mortality. Moreover, passive tobacco exposure also contributes to cancer risk, particularly lung and colorectal cancers among men and women, and breast and cervix cancers among women. Adolescents with smoking parents or guardians are known to have a higher likelihood of being passive smokers, regardless of their own smoking status.
Literature shows that exposure to tobacco smoke in the environment contributes to athero-thrombosis, which leads to cardiovascular disease-related morbidity and mortality. Moreover, passive tobacco exposure also contributes to cancer risk, particularly lung and colorectal cancers among men and women, and breast and cervix cancers among women. Adolescents with smoking parents or guardians are known to have a higher likelihood of being passive smokers, regardless of their own smoking status.
Literature shows that exposure to tobacco smoke in the environment contributes to athero-thrombosis, which leads to cardiovascular disease-related morbidity and mortality. Moreover, passive tobacco exposure also contributes to cancer risk, particularly lung and colorectal cancers among men and women, and breast and cervix cancers among women. Adolescents with smoking parents or guardians are known to have a higher likelihood of being passive smokers, regardless of their own smoking status.
Literature shows that exposure to tobacco smoke in the environment contributes to athero-thrombosis, which leads to cardiovascular disease-related morbidity and mortality. Moreover, passive tobacco exposure also contributes to cancer risk, particularly lung and colorectal cancers among men and women, and breast and cervix cancers among women. Adolescents with smoking parents or guardians are known to have a higher likelihood of being passive smokers, regardless of their own smoking status.
This pie chart shows the results of a survey asking about tobacco control efforts in Indonesia, conducted among 263 passive smokers. Out of 228 respondents, 86.69% supported raising the price of cigarettes to prevent underage buyers from acquiring packs. Additionally, 86.69% of passive smokers agreed with the price increase because they believed it could help their family members quit smoking. Increasing tobacco product tax excises affects the price of cigarettes, making them less affordable for children and the poor. The excise tax increase is known to have a significant effect on reducing smoking prevalence and the number of smoking-attributable deaths.
This pie chart shows the results of a survey asking about tobacco control efforts in Indonesia, conducted among 263 passive smokers. Out of 228 respondents, 86.69% supported raising the price of cigarettes to prevent underage buyers from acquiring packs. Additionally, 86.69% of passive smokers agreed with the price increase because they believed it could help their family members quit smoking. Increasing tobacco product tax excises affects the price of cigarettes, making them less affordable for children and the poor. The excise tax increase is known to have a significant effect on reducing smoking prevalence and the number of smoking-attributable deaths.
This pie chart shows the results of a survey asking about tobacco control efforts in Indonesia, conducted among 263 passive smokers. Out of 228 respondents, 86.69% supported raising the price of cigarettes to prevent underage buyers from acquiring packs. Additionally, 86.69% of passive smokers agreed with the price increase because they believed it could help their family members quit smoking. Increasing tobacco product tax excises affects the price of cigarettes, making them less affordable for children and the poor. The excise tax increase is known to have a significant effect on reducing smoking prevalence and the number of smoking-attributable deaths.
This pie chart shows the results of a survey asking about tobacco control efforts in Indonesia, conducted among 263 passive smokers. Out of 228 respondents, 86.69% supported raising the price of cigarettes to prevent underage buyers from acquiring packs. Additionally, 86.69% of passive smokers agreed with the price increase because they believed it could help their family members quit smoking. Increasing tobacco product tax excises affects the price of cigarettes, making them less affordable for children and the poor. The excise tax increase is known to have a significant effect on reducing smoking prevalence and the number of smoking-attributable deaths.
The same study also found that 65.94% agreed that there should be a Fatwa stating that smoking is haram (prohibited in Islam). A Fatwa is a formal ruling in Islam given by a qualified Islamic scholar (Ulama), in response to questions from the people and the Islamic court. In Indonesia, Fatwas are issued by the Indonesian Council of Ulama (MUI) or other Islamic organizations.
The same study also found that 65.94% agreed that there should be a Fatwa stating that smoking is haram (prohibited in Islam). A Fatwa is a formal ruling in Islam given by a qualified Islamic scholar (Ulama), in response to questions from the people and the Islamic court. In Indonesia, Fatwas are issued by the Indonesian Council of Ulama (MUI) or other Islamic organizations.
The same study also found that 65.94% agreed that there should be a Fatwa stating that smoking is haram (prohibited in Islam). A Fatwa is a formal ruling in Islam given by a qualified Islamic scholar (Ulama), in response to questions from the people and the Islamic court. In Indonesia, Fatwas are issued by the Indonesian Council of Ulama (MUI) or other Islamic organizations.
The same study also found that 65.94% agreed that there should be a Fatwa stating that smoking is haram (prohibited in Islam). A Fatwa is a formal ruling in Islam given by a qualified Islamic scholar (Ulama), in response to questions from the people and the Islamic court. In Indonesia, Fatwas are issued by the Indonesian Council of Ulama (MUI) or other Islamic organizations.
Another effort to reduce tobacco use that has been implemented in Indonesia is the use of Pictorial Health Warnings (PHWs) on tobacco packs. The majority of passive smokers in the present study believed that the current pictorial health warnings printed on cigarette packs in Indonesia were not effective enough (50.57%). Only 13.26% of respondents stated that PHWs could convince people to quit smoking, and around 36.56% said that it had the potential to raise awareness about the harms of cigarettes.
Another effort to reduce tobacco use that has been implemented in Indonesia is the use of Pictorial Health Warnings (PHWs) on tobacco packs. The majority of passive smokers in the present study believed that the current pictorial health warnings printed on cigarette packs in Indonesia were not effective enough (50.57%). Only 13.26% of respondents stated that PHWs could convince people to quit smoking, and around 36.56% said that it had the potential to raise awareness about the harms of cigarettes.
Another effort to reduce tobacco use that has been implemented in Indonesia is the use of Pictorial Health Warnings (PHWs) on tobacco packs. The majority of passive smokers in the present study believed that the current pictorial health warnings printed on cigarette packs in Indonesia were not effective enough (50.57%). Only 13.26% of respondents stated that PHWs could convince people to quit smoking, and around 36.56% said that it had the potential to raise awareness about the harms of cigarettes.
Another effort to reduce tobacco use that has been implemented in Indonesia is the use of Pictorial Health Warnings (PHWs) on tobacco packs. The majority of passive smokers in the present study believed that the current pictorial health warnings printed on cigarette packs in Indonesia were not effective enough (50.57%). Only 13.26% of respondents stated that PHWs could convince people to quit smoking, and around 36.56% said that it had the potential to raise awareness about the harms of cigarettes.
But what's the point if they agree, if it hasn't succeeded in reducing the smoking rate in Indonesia? Here are my thoughts:
But what's the point if they agree, if it hasn't succeeded in reducing the smoking rate in Indonesia? Here are my thoughts:
But what's the point if they agree, if it hasn't succeeded in reducing the smoking rate in Indonesia? Here are my thoughts:
But what's the point if they agree, if it hasn't succeeded in reducing the smoking rate in Indonesia? Here are my thoughts:
Cigarette Price
Cigarette Price
Cigarette Price
Cigarette Price
For me, money is not an object when it comes to smoking. I'd rather skip lunch or dinner than go without a cigarette, and my closest friends feel the same way. So, for me personally, the problem isn't about the money; it's about the addiction, the dependency, the withdrawal, and the strange feeling when I don't smoke. Maybe this is because I'm still young and don't have responsibilities besides myself. Maybe in the next 5-7 years, I'll change my mind, but let's think about this: let's say in Indonesia, the price of cigarettes increases by 150% in 2 months. And if many others think like me and my friends, what impact would this have on the lower middle class? Yes, they would rather not eat to afford cigarettes. And if they do that, they'll be undernourished, which leads to a lack of energy, inability to work, and frequent illness. If they're sick, there's no one to feed their families, they can't go to school or do activities. If that happens, it's just like when junkies don't have money to buy drugs: crime increases, families are neglected, children's futures are threatened.
For me, money is not an object when it comes to smoking. I'd rather skip lunch or dinner than go without a cigarette, and my closest friends feel the same way. So, for me personally, the problem isn't about the money; it's about the addiction, the dependency, the withdrawal, and the strange feeling when I don't smoke. Maybe this is because I'm still young and don't have responsibilities besides myself. Maybe in the next 5-7 years, I'll change my mind, but let's think about this: let's say in Indonesia, the price of cigarettes increases by 150% in 2 months. And if many others think like me and my friends, what impact would this have on the lower middle class? Yes, they would rather not eat to afford cigarettes. And if they do that, they'll be undernourished, which leads to a lack of energy, inability to work, and frequent illness. If they're sick, there's no one to feed their families, they can't go to school or do activities. If that happens, it's just like when junkies don't have money to buy drugs: crime increases, families are neglected, children's futures are threatened.
For me, money is not an object when it comes to smoking. I'd rather skip lunch or dinner than go without a cigarette, and my closest friends feel the same way. So, for me personally, the problem isn't about the money; it's about the addiction, the dependency, the withdrawal, and the strange feeling when I don't smoke. Maybe this is because I'm still young and don't have responsibilities besides myself. Maybe in the next 5-7 years, I'll change my mind, but let's think about this: let's say in Indonesia, the price of cigarettes increases by 150% in 2 months. And if many others think like me and my friends, what impact would this have on the lower middle class? Yes, they would rather not eat to afford cigarettes. And if they do that, they'll be undernourished, which leads to a lack of energy, inability to work, and frequent illness. If they're sick, there's no one to feed their families, they can't go to school or do activities. If that happens, it's just like when junkies don't have money to buy drugs: crime increases, families are neglected, children's futures are threatened.
For me, money is not an object when it comes to smoking. I'd rather skip lunch or dinner than go without a cigarette, and my closest friends feel the same way. So, for me personally, the problem isn't about the money; it's about the addiction, the dependency, the withdrawal, and the strange feeling when I don't smoke. Maybe this is because I'm still young and don't have responsibilities besides myself. Maybe in the next 5-7 years, I'll change my mind, but let's think about this: let's say in Indonesia, the price of cigarettes increases by 150% in 2 months. And if many others think like me and my friends, what impact would this have on the lower middle class? Yes, they would rather not eat to afford cigarettes. And if they do that, they'll be undernourished, which leads to a lack of energy, inability to work, and frequent illness. If they're sick, there's no one to feed their families, they can't go to school or do activities. If that happens, it's just like when junkies don't have money to buy drugs: crime increases, families are neglected, children's futures are threatened.
Islamic Fatwa
Islamic Fatwa
Islamic Fatwa
Islamic Fatwa
For someone who isn't very religious, this might not be as effective as hoped. And while the majority of Indonesians are Muslim, what about those who aren't? The Ministry of Home Affairs recorded in 2022 that there are 35,987,664 non-Muslims. If we take 37.9% of the smokers in Indonesia, that's 3,646,419 smokers not affected by this rule. Remember, our goal here is to reduce the number of smokers in general, not only in certain age groups, religions, or regions.
For someone who isn't very religious, this might not be as effective as hoped. And while the majority of Indonesians are Muslim, what about those who aren't? The Ministry of Home Affairs recorded in 2022 that there are 35,987,664 non-Muslims. If we take 37.9% of the smokers in Indonesia, that's 3,646,419 smokers not affected by this rule. Remember, our goal here is to reduce the number of smokers in general, not only in certain age groups, religions, or regions.
For someone who isn't very religious, this might not be as effective as hoped. And while the majority of Indonesians are Muslim, what about those who aren't? The Ministry of Home Affairs recorded in 2022 that there are 35,987,664 non-Muslims. If we take 37.9% of the smokers in Indonesia, that's 3,646,419 smokers not affected by this rule. Remember, our goal here is to reduce the number of smokers in general, not only in certain age groups, religions, or regions.
For someone who isn't very religious, this might not be as effective as hoped. And while the majority of Indonesians are Muslim, what about those who aren't? The Ministry of Home Affairs recorded in 2022 that there are 35,987,664 non-Muslims. If we take 37.9% of the smokers in Indonesia, that's 3,646,419 smokers not affected by this rule. Remember, our goal here is to reduce the number of smokers in general, not only in certain age groups, religions, or regions.
Pictorial Health Warnings
Pictorial Health Warnings
Pictorial Health Warnings
Pictorial Health Warnings
In the survey, it was proven that 50.60% agreed that current PHWs are not effective. Research published identified that although pictorial warnings can increase the desire to quit smoking, they do not significantly change the intention to quit.
In the survey, it was proven that 50.60% agreed that current PHWs are not effective. Research published identified that although pictorial warnings can increase the desire to quit smoking, they do not significantly change the intention to quit.
In the survey, it was proven that 50.60% agreed that current PHWs are not effective. Research published identified that although pictorial warnings can increase the desire to quit smoking, they do not significantly change the intention to quit.
In the survey, it was proven that 50.60% agreed that current PHWs are not effective. Research published identified that although pictorial warnings can increase the desire to quit smoking, they do not significantly change the intention to quit.
Pictorial Health Warnings
Pictorial Health Warnings
Pictorial Health Warnings
Another study conducted in the Philippines and published by Frontiers showed that while there was an increase in knowledge about the dangers of smoking due to pictorial warnings, there was not always a significant change in behavior. These warnings might increase health awareness but do not always encourage smokers to quit.
From these two studies, it can be concluded that pictorial health warnings, although effective in raising awareness about the dangers of smoking, do not always successfully reduce smoking rates significantly. Their effectiveness can be influenced by various factors, including smokers' beliefs in their ability to quit and strong psychological urges to continue smoking.
Personally, I don't bother at all when looking at those images. I feel like this is the exact experience of everyday life around us. Let me ask you a question: can you smell the garbage at the city dump? Are you comfortable being near and living with garbage? I bet your answer is no. Why? Yes, you guessed it right: you're not used to it. "Practice makes perfect," they say, and I think this affects me as well. Let's imagine there's a man who smokes heavily, consuming 1-2 packs a day. Every time he buys, he sees the pack, he sees the PHW, and he continues doing that for three consecutive months. Do you think he would stop smoking? I don't think so. Research indicates that adapting to new situations or forming new habits can take quite some time. According to a study at University College London, it takes an average of 66 days for a new behavior to become automatic. This timeframe can vary significantly based on the individual and the complexity of the new behavior, ranging from 18 to 254 days. So what do you guys think?
Another study conducted in the Philippines and published by Frontiers showed that while there was an increase in knowledge about the dangers of smoking due to pictorial warnings, there was not always a significant change in behavior. These warnings might increase health awareness but do not always encourage smokers to quit.
From these two studies, it can be concluded that pictorial health warnings, although effective in raising awareness about the dangers of smoking, do not always successfully reduce smoking rates significantly. Their effectiveness can be influenced by various factors, including smokers' beliefs in their ability to quit and strong psychological urges to continue smoking.
Personally, I don't bother at all when looking at those images. I feel like this is the exact experience of everyday life around us. Let me ask you a question: can you smell the garbage at the city dump? Are you comfortable being near and living with garbage? I bet your answer is no. Why? Yes, you guessed it right: you're not used to it. "Practice makes perfect," they say, and I think this affects me as well. Let's imagine there's a man who smokes heavily, consuming 1-2 packs a day. Every time he buys, he sees the pack, he sees the PHW, and he continues doing that for three consecutive months. Do you think he would stop smoking? I don't think so. Research indicates that adapting to new situations or forming new habits can take quite some time. According to a study at University College London, it takes an average of 66 days for a new behavior to become automatic. This timeframe can vary significantly based on the individual and the complexity of the new behavior, ranging from 18 to 254 days. So what do you guys think?
Another study conducted in the Philippines and published by Frontiers showed that while there was an increase in knowledge about the dangers of smoking due to pictorial warnings, there was not always a significant change in behavior. These warnings might increase health awareness but do not always encourage smokers to quit.
From these two studies, it can be concluded that pictorial health warnings, although effective in raising awareness about the dangers of smoking, do not always successfully reduce smoking rates significantly. Their effectiveness can be influenced by various factors, including smokers' beliefs in their ability to quit and strong psychological urges to continue smoking.
Personally, I don't bother at all when looking at those images. I feel like this is the exact experience of everyday life around us. Let me ask you a question: can you smell the garbage at the city dump? Are you comfortable being near and living with garbage? I bet your answer is no. Why? Yes, you guessed it right: you're not used to it. "Practice makes perfect," they say, and I think this affects me as well. Let's imagine there's a man who smokes heavily, consuming 1-2 packs a day. Every time he buys, he sees the pack, he sees the PHW, and he continues doing that for three consecutive months. Do you think he would stop smoking? I don't think so. Research indicates that adapting to new situations or forming new habits can take quite some time. According to a study at University College London, it takes an average of 66 days for a new behavior to become automatic. This timeframe can vary significantly based on the individual and the complexity of the new behavior, ranging from 18 to 254 days. So what do you guys think?
Another study conducted in the Philippines and published by Frontiers showed that while there was an increase in knowledge about the dangers of smoking due to pictorial warnings, there was not always a significant change in behavior. These warnings might increase health awareness but do not always encourage smokers to quit.
From these two studies, it can be concluded that pictorial health warnings, although effective in raising awareness about the dangers of smoking, do not always successfully reduce smoking rates significantly. Their effectiveness can be influenced by various factors, including smokers' beliefs in their ability to quit and strong psychological urges to continue smoking.
Personally, I don't bother at all when looking at those images. I feel like this is the exact experience of everyday life around us. Let me ask you a question: can you smell the garbage at the city dump? Are you comfortable being near and living with garbage? I bet your answer is no. Why? Yes, you guessed it right: you're not used to it. "Practice makes perfect," they say, and I think this affects me as well. Let's imagine there's a man who smokes heavily, consuming 1-2 packs a day. Every time he buys, he sees the pack, he sees the PHW, and he continues doing that for three consecutive months. Do you think he would stop smoking? I don't think so. Research indicates that adapting to new situations or forming new habits can take quite some time. According to a study at University College London, it takes an average of 66 days for a new behavior to become automatic. This timeframe can vary significantly based on the individual and the complexity of the new behavior, ranging from 18 to 254 days. So what do you guys think?

























I’ve been debunking all the traditional methods mentioned above to reduce smoking. So, what's my idea?
I’ve been debunking all the traditional methods mentioned above to reduce smoking. So, what's my idea?
I’ve been debunking all the traditional methods mentioned above to reduce smoking. So, what's my idea?
I’ve been debunking all the traditional methods mentioned above to reduce smoking. So, what's my idea?
CHANGE THE
CHANGE THE
CHANGE THE
NOT THE
NOT THE
NOT THE
One way to reduce smoking in Indonesia is to switch from traditional cigarettes to electric alternatives. While the ultimate goal is to change habits, it's a long journey. This is the first step we can take. I conducted research using 4 different products
One way to reduce smoking in Indonesia is to switch from traditional cigarettes to electric alternatives. While the ultimate goal is to change habits, it's a long journey. This is the first step we can take. I conducted research using 4 different products
One way to reduce smoking in Indonesia is to switch from traditional cigarettes to electric alternatives. While the ultimate goal is to change habits, it's a long journey. This is the first step we can take. I conducted research using 4 different products
One way to reduce smoking in Indonesia is to switch from traditional cigarettes to electric alternatives. While the ultimate goal is to change habits, it's a long journey. This is the first step we can take. I conducted research using 4 different products





Traditional : Marlboro
Traditional : Marlboro
Traditional : Marlboro
Traditional : Marlboro
Variant : Filter Black
Nicotine : 1.9 mg / Cigarette
Tar : 28 mg / Cigarette
Price : IDR 38.000 / Pack*
Traditional, widely accepted
Variant : Filter Black
Nicotine : 1.9 mg / Cigarette
Tar : 28 mg / Cigarette
Price : IDR 38.000 / Pack*
Traditional, widely accepted
Variant : Filter Black
Nicotine : 1.9 mg / Cigarette
Tar : 28 mg / Cigarette
Price : IDR 38.000 / Pack*
Traditional, widely accepted
Variant : Filter Black
Nicotine : 1.9 mg / Cigarette
Tar : 28 mg / Cigarette
Price : IDR 38.000 / Pack*
Traditional, widely accepted





E.N.D.S** : Ursa Pocket
E.N.D.S** : Ursa Pocket
E.N.D.S** : Ursa Pocket
E.N.D.S** : Ursa Pocket
Variant : Fantastic Red - Saltnic
Nicotine : 30 mg / 30 ml
Tar : 0 mg
Price : IDR 120.000 / Bottle*
Modern, variety of flavors
Variant : Fantastic Red - Saltnic
Nicotine : 30 mg / 30 ml
Tar : 0 mg
Price : IDR 120.000 / Bottle*
Modern, variety of flavors
Variant : Fantastic Red - Saltnic
Nicotine : 30 mg / 30 ml
Tar : 0 mg
Price : IDR 120.000 / Bottle*
Modern, variety of flavors
Variant : Fantastic Red - Saltnic
Nicotine : 30 mg / 30 ml
Tar : 0 mg
Price : IDR 120.000 / Bottle*
Modern, variety of flavors

Pouche : Shiro
Pouche : Shiro
Pouche : Shiro
Pouche : Shiro
Variant : Cooling Mint
Nicotine : 4 mg / Pouch
Tar : 0 mg
Price : IDR 15.000 / Pack*
Modern, variety of flavors
Variant : Cooling Mint
Nicotine : 4 mg / Pouch
Tar : 0 mg
Price : IDR 15.000 / Pack*
Modern, variety of flavors
Variant : Cooling Mint
Nicotine : 4 mg / Pouch
Tar : 0 mg
Price : IDR 15.000 / Pack*
Modern, variety of flavors
Variant : Cooling Mint
Nicotine : 4 mg / Pouch
Tar : 0 mg
Price : IDR 15.000 / Pack*
Modern, variety of flavors





H.T.P*** : Iqos Iluma One
H.T.P*** : Iqos Iluma One
H.T.P*** : Iqos Iluma One
H.T.P*** : Iqos Iluma One
Variant : Terea Blue
Nicotine : 0.5 mg / Stick
Tar : 0 mg
Price : IDR 30.000 / Pack*
Reduced harm perception
Variant : Terea Blue
Nicotine : 0.5 mg / Stick
Tar : 0 mg
Price : IDR 30.000 / Pack*
Reduced harm perception
Variant : Terea Blue
Nicotine : 0.5 mg / Stick
Tar : 0 mg
Price : IDR 30.000 / Pack*
Reduced harm perception
Variant : Terea Blue
Nicotine : 0.5 mg / Stick
Tar : 0 mg
Price : IDR 30.000 / Pack*
Reduced harm perception
*Price may vary depending on the location
*Price may vary depending on the location
*Price may vary depending on the location
**Electronic Nicotine Delivery Systems
**Electronic Nicotine Delivery Systems
**Electronic Nicotine Delivery Systems
***Heated Tobacco Products
***Heated Tobacco Products
***Heated Tobacco Products
Strategy
Strategy
Strategy
Strategy
Feature Light Roast
Given the clear preference for light roasts, these varieties should be prominently featured both in-store and online. Highlighting the unique characteristics of light roasts, such as their bright acidity and floral or fruity notes, can attract even more customers. Special promotions, tastings, and spotlight features on light roast coffees can help to boost their visibility and sales.
For instance, a dedicated section on the website and in-store displays can focus on the diverse range of light roasts available. This can be complemented by detailed descriptions of the flavour profiles and origins of these coffees, enticing customers to explore and appreciate the subtleties of light roast beans.
Feature Light Roast
Given the clear preference for light roasts, these varieties should be prominently featured both in-store and online. Highlighting the unique characteristics of light roasts, such as their bright acidity and floral or fruity notes, can attract even more customers. Special promotions, tastings, and spotlight features on light roast coffees can help to boost their visibility and sales.
For instance, a dedicated section on the website and in-store displays can focus on the diverse range of light roasts available. This can be complemented by detailed descriptions of the flavour profiles and origins of these coffees, enticing customers to explore and appreciate the subtleties of light roast beans.
Feature Light Roast
Given the clear preference for light roasts, these varieties should be prominently featured both in-store and online. Highlighting the unique characteristics of light roasts, such as their bright acidity and floral or fruity notes, can attract even more customers.
For instance, a dedicated section on the website and in-store displays can focus on the diverse range of light roasts available. This can be complemented by detailed descriptions of the flavour profiles and origins of these coffees, enticing customers to explore and appreciate the subtleties of light roast beans.
Feature Light Roast
Given the clear preference for light roasts, these varieties should be prominently featured both in-store and online. Highlighting the unique characteristics of light roasts, such as their bright acidity and floral or fruity notes, can attract even more customers. Special promotions, tastings, and spotlight features on light roast coffees can help to boost their visibility and sales.
For instance, a dedicated section on the website and in-store displays can focus on the diverse range of light roasts available. This can be complemented by detailed descriptions of the flavour profiles and origins of these coffees, enticing customers to explore and appreciate the subtleties of light roast beans.
Educate Customers
To encourage trial and adoption of medium and dark roasts, customer education is key. Providing information on the flavour profiles of these roasts can help demystify them and highlight their unique qualities. Many customers might be unaware of the rich, caramelised sweetness that medium roasts offer or the deep, chocolatey notes of a dark roast.
Educate Customers
To encourage trial and adoption of medium and dark roasts, customer education is key. Providing information on the flavour profiles of these roasts can help demystify them and highlight their unique qualities. Many customers might be unaware of the rich, caramelised sweetness that medium roasts offer or the deep, chocolatey notes of a dark roast.
Educate Customers
To encourage trial and adoption of medium and dark roasts, customer education is key. Providing information on the flavour profiles of these roasts can help demystify them and highlight their unique qualities. Many customers might be unaware of the rich, caramelised sweetness that medium roasts offer or the deep, chocolatey notes of a dark roast.
Educate Customers
To encourage trial and adoption of medium and dark roasts, customer education is key. Providing information on the flavour profiles of these roasts can help demystify them and highlight their unique qualities. Many customers might be unaware of the rich, caramelised sweetness that medium roasts offer or the deep, chocolatey notes of a dark roast.
Balanced Promotion
While focusing on light roasts is crucial, maintaining a balanced promotion of all roast types ensures that no segment is overlooked. Highlighting the versatility of medium roasts in various brewing methods and the intensity of dark roasts for espresso-based drinks can appeal to different customer preferences. Creating bundles that include all three roast types can also encourage customers to explore and appreciate the full spectrum of flavours available.
Balanced Promotion
While focusing on light roasts is crucial, maintaining a balanced promotion of all roast types ensures that no segment is overlooked. Highlighting the versatility of medium roasts in various brewing methods and the intensity of dark roasts for espresso-based drinks can appeal to different customer preferences. Creating bundles that include all three roast types can also encourage customers to explore and appreciate the full spectrum of flavours available.
Balanced Promotion
While focusing on light roasts is crucial, maintaining a balanced promotion of all roast types ensures that no segment is overlooked. Highlighting the versatility of medium roasts in various brewing methods and the intensity of dark roasts for espresso-based drinks can appeal to different customer preferences. Creating bundles that include all three roast types can also encourage customers to explore and appreciate the full spectrum of flavours available.
Balanced Promotion
While focusing on light roasts is crucial, maintaining a balanced promotion of all roast types ensures that no segment is overlooked. Highlighting the versatility of medium roasts in various brewing methods and the intensity of dark roasts for espresso-based drinks can appeal to different customer preferences. Creating bundles that include all three roast types can also encourage customers to explore and appreciate the full spectrum of flavours available.
#4 Packaging Size
#4 Packaging Size
#4 Packaging Size
#4 Packaging Size
From 2019 to 2022, the chart for different packaging sizes reveals distinct consumer preferences. The largest packaging size, 2.5 kg, leads the sales with $23,786.56, followed by 1 kg at $11,010.75, 0.5 kg at $7,029.99, and 0.2 kg at $3,307.95. This distribution indicates a clear preference for bulk buying among customers.
From 2019 to 2022, the chart for different packaging sizes reveals distinct consumer preferences. The largest packaging size, 2.5 kg, leads the sales with $23,786.56, followed by 1 kg at $11,010.75, 0.5 kg at $7,029.99, and 0.2 kg at $3,307.95. This distribution indicates a clear preference for bulk buying among customers.
From 2019 to 2022, the chart for different packaging sizes reveals distinct consumer preferences. The largest packaging size, 2.5 kg, leads the sales with $23,786.56, followed by 1 kg at $11,010.75, 0.5 kg at $7,029.99, and 0.2 kg at $3,307.95. This distribution indicates a clear preference for bulk buying among customers.
From 2019 to 2022, the chart for different packaging sizes reveals distinct consumer preferences. The largest packaging size, 2.5 kg, leads the sales with $23,786.56, followed by 1 kg at $11,010.75, 0.5 kg at $7,029.99, and 0.2 kg at $3,307.95. This distribution indicates a clear preference for bulk buying among customers.
Insight
Insight
Insight
Insight
The overwhelming preference for the 2.5 kg packaging size suggests that many customers favour buying in bulk. This trend could be driven by several factors, including the convenience of having a larger supply of coffee on hand, potential cost savings per gram, and a desire to minimise frequent purchases. Bulk buying is often associated with loyal customers who have a strong preference for our coffee and are confident in purchasing larger quantities.
The overwhelming preference for the 2.5 kg packaging size suggests that many customers favour buying in bulk. This trend could be driven by several factors, including the convenience of having a larger supply of coffee on hand, potential cost savings per gram, and a desire to minimise frequent purchases. Bulk buying is often associated with loyal customers who have a strong preference for our coffee and are confident in purchasing larger quantities.
The overwhelming preference for the 2.5 kg packaging size suggests that many customers favour buying in bulk. This trend could be driven by several factors, including the convenience of having a larger supply of coffee on hand, potential cost savings per gram, and a desire to minimise frequent purchases. Bulk buying is often associated with loyal customers who have a strong preference for our coffee and are confident in purchasing larger quantities.
The overwhelming preference for the 2.5 kg packaging size suggests that many customers favour buying in bulk. This trend could be driven by several factors, including the convenience of having a larger supply of coffee on hand, potential cost savings per gram, and a desire to minimise frequent purchases. Bulk buying is often associated with loyal customers who have a strong preference for our coffee and are confident in purchasing larger quantities.
On the other hand, smaller packaging sizes, such as 0.2 kg and 0.5 kg, show lower sales. These sizes might be more appealing to casual consumers, those looking to sample different varieties before committing to a larger purchase, or individuals who prefer smaller, fresher quantities of coffee.
On the other hand, smaller packaging sizes, such as 0.2 kg and 0.5 kg, show lower sales. These sizes might be more appealing to casual consumers, those looking to sample different varieties before committing to a larger purchase, or individuals who prefer smaller, fresher quantities of coffee.
On the other hand, smaller packaging sizes, such as 0.2 kg and 0.5 kg, show lower sales. These sizes might be more appealing to casual consumers, those looking to sample different varieties before committing to a larger purchase, or individuals who prefer smaller, fresher quantities of coffee.
On the other hand, smaller packaging sizes, such as 0.2 kg and 0.5 kg, show lower sales. These sizes might be more appealing to casual consumers, those looking to sample different varieties before committing to a larger purchase, or individuals who prefer smaller, fresher quantities of coffee.
Strategy
Strategy
Strategy
Strategy
Bulk Discounts:
Given the strong preference for bulk buying, offering discounts on larger purchases can further incentivise this behaviour. Implementing a tiered pricing strategy where customers receive a discount when purchasing multiple 2.5 kg packs can encourage even larger orders. Highlighting the cost savings per gram when buying in bulk can appeal to budget-conscious consumers and those who appreciate getting more value for their money.
For example, a promotional campaign that offers a 10% discount on the purchase of two or more 2.5 kg packs can boost sales. Additionally, creating bundle offers that include a variety of coffee types in 2.5 kg sizes can attract customers looking to stock up on their favourites while exploring new options.
Bulk Discounts:
Given the strong preference for bulk buying, offering discounts on larger purchases can further incentivise this behaviour. Implementing a tiered pricing strategy where customers receive a discount when purchasing multiple 2.5 kg packs can encourage even larger orders. Highlighting the cost savings per gram when buying in bulk can appeal to budget-conscious consumers and those who appreciate getting more value for their money.
For example, a promotional campaign that offers a 10% discount on the purchase of two or more 2.5 kg packs can boost sales. Additionally, creating bundle offers that include a variety of coffee types in 2.5 kg sizes can attract customers looking to stock up on their favourites while exploring new options.
Bulk Discounts:
Given the strong preference for bulk buying, offering discounts on larger purchases can further incentivise this behaviour. Implementing a tiered pricing strategy where customers receive a discount when purchasing multiple 2.5 kg packs can encourage even larger orders. Highlighting the cost savings per gram when buying in bulk can appeal to budget-conscious consumers and those who appreciate getting more value for their money.
For example, a promotional campaign that offers a 10% discount on the purchase of two or more 2.5 kg packs can boost sales. Additionally, creating bundle offers that include a variety of coffee types in 2.5 kg sizes can attract customers looking to stock up on their favourites while exploring new options.
Bulk Discounts:
Given the strong preference for bulk buying, offering discounts on larger purchases can further incentivise this behaviour. Implementing a tiered pricing strategy where customers receive a discount when purchasing multiple 2.5 kg packs can encourage even larger orders. Highlighting the cost savings per gram when buying in bulk can appeal to budget-conscious consumers and those who appreciate getting more value for their money.
For example, a promotional campaign that offers a 10% discount on the purchase of two or more 2.5 kg packs can boost sales. Additionally, creating bundle offers that include a variety of coffee types in 2.5 kg sizes can attract customers looking to stock up on their favourites while exploring new options.
Subscription Services:
Introducing a subscription service for bulk purchases can further capitalise on the preference for larger sizes. Customers can sign up for regular deliveries of their preferred coffee in 2.5 kg packs, ensuring they never run out and benefiting from a subscription discount. This approach not only boosts sales but also builds customer loyalty and provides a steady revenue stream.
Subscription Services:
Introducing a subscription service for bulk purchases can further capitalise on the preference for larger sizes. Customers can sign up for regular deliveries of their preferred coffee in 2.5 kg packs, ensuring they never run out and benefiting from a subscription discount. This approach not only boosts sales but also builds customer loyalty and provides a steady revenue stream.
Subscription Services:
Introducing a subscription service for bulk purchases can further capitalise on the preference for larger sizes. Customers can sign up for regular deliveries of their preferred coffee in 2.5 kg packs, ensuring they never run out and benefiting from a subscription discount. This approach not only boosts sales but also builds customer loyalty and provides a steady revenue stream.
Subscription Services:
Introducing a subscription service for bulk purchases can further capitalise on the preference for larger sizes. Customers can sign up for regular deliveries of their preferred coffee in 2.5 kg packs, ensuring they never run out and benefiting from a subscription discount. This approach not only boosts sales but also builds customer loyalty and provides a steady revenue stream.
Trial Sizes:
Promoting smaller sizes as trial packs or gift options can attract new customers and those who prefer smaller quantities. Emphasising the convenience and affordability of these smaller packs can make them appealing for first-time buyers or those wanting to sample different varieties before committing to a larger purchase.
Creating attractive packaging and marketing these smaller sizes as ideal gifts can also increase their appeal. For instance, a campaign during the holiday season that promotes 0.2 kg packs as perfect stocking stuffers or thoughtful gifts for coffee lovers can boost sales. Additionally, offering sampler sets that include several small packs of different coffee types can encourage customers to try a variety and find their favourites.
Trial Sizes:
Promoting smaller sizes as trial packs or gift options can attract new customers and those who prefer smaller quantities. Emphasising the convenience and affordability of these smaller packs can make them appealing for first-time buyers or those wanting to sample different varieties before committing to a larger purchase.
Creating attractive packaging and marketing these smaller sizes as ideal gifts can also increase their appeal. For instance, a campaign during the holiday season that promotes 0.2 kg packs as perfect stocking stuffers or thoughtful gifts for coffee lovers can boost sales. Additionally, offering sampler sets that include several small packs of different coffee types can encourage customers to try a variety and find their favourites.
Trial Sizes:
Promoting smaller sizes as trial packs or gift options can attract new customers and those who prefer smaller quantities. Emphasising the convenience and affordability of these smaller packs can make them appealing for first-time buyers or those wanting to sample different varieties before committing to a larger purchase.
Creating attractive packaging and marketing these smaller sizes as ideal gifts can also increase their appeal. For instance, a campaign during the holiday season that promotes 0.2 kg packs as perfect stocking stuffers or thoughtful gifts for coffee lovers can boost sales. Additionally, offering sampler sets that include several small packs of different coffee types can encourage customers to try a variety and find their favourites.
Trial Sizes:
Promoting smaller sizes as trial packs or gift options can attract new customers and those who prefer smaller quantities. Emphasising the convenience and affordability of these smaller packs can make them appealing for first-time buyers or those wanting to sample different varieties before committing to a larger purchase.
Creating attractive packaging and marketing these smaller sizes as ideal gifts can also increase their appeal. For instance, a campaign during the holiday season that promotes 0.2 kg packs as perfect stocking stuffers or thoughtful gifts for coffee lovers can boost sales. Additionally, offering sampler sets that include several small packs of different coffee types can encourage customers to try a variety and find their favourites.
Customer Education:
Educating customers about the benefits of buying in bulk, such as reduced packaging waste and overall cost savings, can encourage more bulk purchases. Providing information on the best storage practices for larger quantities of coffee can reassure customers about maintaining freshness and quality.
Customer Education:
Educating customers about the benefits of buying in bulk, such as reduced packaging waste and overall cost savings, can encourage more bulk purchases. Providing information on the best storage practices for larger quantities of coffee can reassure customers about maintaining freshness and quality.
Customer Education:
Educating customers about the benefits of buying in bulk, such as reduced packaging waste and overall cost savings, can encourage more bulk purchases. Providing information on the best storage practices for larger quantities of coffee can reassure customers about maintaining freshness and quality.
Customer Education:
Educating customers about the benefits of buying in bulk, such as reduced packaging waste and overall cost savings, can encourage more bulk purchases. Providing information on the best storage practices for larger quantities of coffee can reassure customers about maintaining freshness and quality.
#4 Profitability Analysis
#4 Profitability Analysis
#4 Profitability Analysis
#4 Profitability Analysis
Understanding customer preferences and sales trends is crucial for tailoring marketing strategies and driving business growth. By analysing sales data from 2019 to 2022, we can identify key trends and peak periods that offer valuable insights for strategic planning.
Understanding customer preferences and sales trends is crucial for tailoring marketing strategies and driving business growth. By analysing sales data from 2019 to 2022, we can identify key trends and peak periods that offer valuable insights for strategic planning.
Understanding customer preferences and sales trends is crucial for tailoring marketing strategies and driving business growth. By analysing sales data from 2019 to 2022, we can identify key trends and peak periods that offer valuable insights for strategic planning.
Understanding customer preferences and sales trends is crucial for tailoring marketing strategies and driving business growth. By analysing sales data from 2019 to 2022, we can identify key trends and peak periods that offer valuable insights for strategic planning.
Insight
Insight
Insight
Insight
The analysis reveals that sales peak during specific months, particularly in December, February, and October, suggesting a correlation with holiday seasons and special events. Conversely, months like August consistently show lower sales, indicating potential opportunities for improvement.
The analysis reveals that sales peak during specific months, particularly in December, February, and October, suggesting a correlation with holiday seasons and special events. Conversely, months like August consistently show lower sales, indicating potential opportunities for improvement.
The analysis reveals that sales peak during specific months, particularly in December, February, and October, suggesting a correlation with holiday seasons and special events. Conversely, months like August consistently show lower sales, indicating potential opportunities for improvement.
The analysis reveals that sales peak during specific months, particularly in December, February, and October, suggesting a correlation with holiday seasons and special events. Conversely, months like August consistently show lower sales, indicating potential opportunities for improvement.
Strategy
Strategy
Strategy
Strategy
Seasonal Promotions: Launch targeted marketing campaigns during peak months to capitalise on increased demand. For example, special holiday-themed promotions in December can drive higher sales.
Boost Low Months: Develop strategies to increase sales during low-performing months like August. This could include special discounts, new product launches, or loyalty rewards.
Customer Feedback: Regularly collect and analyse customer feedback to stay aligned with evolving preferences and market trends. Use this feedback to refine product offerings and marketing approaches.
Seasonal Promotions: Launch targeted marketing campaigns during peak months to capitalise on increased demand. For example, special holiday-themed promotions in December can drive higher sales.
Boost Low Months: Develop strategies to increase sales during low-performing months like August. This could include special discounts, new product launches, or loyalty rewards.
Customer Feedback: Regularly collect and analyse customer feedback to stay aligned with evolving preferences and market trends. Use this feedback to refine product offerings and marketing approaches.
Seasonal Promotions: Launch targeted marketing campaigns during peak months to capitalise on increased demand. For example, special holiday-themed promotions in December can drive higher sales.
Boost Low Months: Develop strategies to increase sales during low-performing months like August. This could include special discounts, new product launches, or loyalty rewards.
Customer Feedback: Regularly collect and analyse customer feedback to stay aligned with evolving preferences and market trends. Use this feedback to refine product offerings and marketing approaches.
Seasonal Promotions: Launch targeted marketing campaigns during peak months to capitalise on increased demand. For example, special holiday-themed promotions in December can drive higher sales.
Boost Low Months: Develop strategies to increase sales during low-performing months like August. This could include special discounts, new product launches, or loyalty rewards.
Customer Feedback: Regularly collect and analyse customer feedback to stay aligned with evolving preferences and market trends. Use this feedback to refine product offerings and marketing approaches.
Conclusion
Conclusion
Conclusion
Conclusion
By carefully analysing sales data from 2019 to 2022, we can identify key insights and develop strategies that align with customer preferences and market trends. The data reveals that sales peak during specific months such as December, February, and October, indicating the potential for targeted seasonal promotions. Conversely, lower sales in months like August present an opportunity to boost engagement through special discounts, new product launches, or loyalty rewards.
By carefully analysing sales data from 2019 to 2022, we can identify key insights and develop strategies that align with customer preferences and market trends. The data reveals that sales peak during specific months such as December, February, and October, indicating the potential for targeted seasonal promotions. Conversely, lower sales in months like August present an opportunity to boost engagement through special discounts, new product launches, or loyalty rewards.
By carefully analysing sales data from 2019 to 2022, we can identify key insights and develop strategies that align with customer preferences and market trends. The data reveals that sales peak during specific months such as December, February, and October, indicating the potential for targeted seasonal promotions. Conversely, lower sales in months like August present an opportunity to boost engagement through special discounts, new product launches, or loyalty rewards.
By carefully analysing sales data from 2019 to 2022, we can identify key insights and develop strategies that align with customer preferences and market trends. The data reveals that sales peak during specific months such as December, February, and October, indicating the potential for targeted seasonal promotions. Conversely, lower sales in months like August present an opportunity to boost engagement through special discounts, new product launches, or loyalty rewards.
Focusing on these insights allows the coffee shop to optimise marketing strategies, enhance customer satisfaction, and drive overall business growth. Leveraging high-performing regions and products, along with localised campaigns and customer feedback, ensures a more tailored approach that resonates with diverse consumer behaviours and preferences. This comprehensive strategy not only maximises sales but also builds a stronger, more loyal customer base across different markets.
Focusing on these insights allows the coffee shop to optimise marketing strategies, enhance customer satisfaction, and drive overall business growth. Leveraging high-performing regions and products, along with localised campaigns and customer feedback, ensures a more tailored approach that resonates with diverse consumer behaviours and preferences. This comprehensive strategy not only maximises sales but also builds a stronger, more loyal customer base across different markets.
Focusing on these insights allows the coffee shop to optimise marketing strategies, enhance customer satisfaction, and drive overall business growth. Leveraging high-performing regions and products, along with localised campaigns and customer feedback, ensures a more tailored approach that resonates with diverse consumer behaviours and preferences. This comprehensive strategy not only maximises sales but also builds a stronger, more loyal customer base across different markets.
Focusing on these insights allows the coffee shop to optimise marketing strategies, enhance customer satisfaction, and drive overall business growth. Leveraging high-performing regions and products, along with localised campaigns and customer feedback, ensures a more tailored approach that resonates with diverse consumer behaviours and preferences. This comprehensive strategy not only maximises sales but also builds a stronger, more loyal customer base across different markets.
The case study, notes, are prepared purely for educational and information purposes. The cases are not contented to serve as endorsement, source of primary data or to show effective or inefficient handling of decision or business processes. Viewers are advised to exercise their own discretion and judgment when interpreting and using the information presented. The content of this page is not intended to substitute professional advice or guidance.
The content presented in this page is intended for informational purposes only.
All materials used in this page have been sourced from publicity available information, open-access platforms, or are used under the fair use doctrine for commentary, criticism, reporting, and educational purposes. I have made effort to give proper credit to the original creators or copyright holders whenever possible.
The case study, notes, are prepared purely for educational and information purposes. The cases are not contented to serve as endorsement, source of primary data or to show effective or inefficient handling of decision or business processes. Viewers are advised to exercise their own discretion and judgment when interpreting and using the information presented. The content of this page is not intended to substitute professional advice or guidance.
The content presented in this page is intended for informational purposes only.
All materials used in this page have been sourced from publicity available information, open-access platforms, or are used under the fair use doctrine for commentary, criticism, reporting, and educational purposes. I have made effort to give proper credit to the original creators or copyright holders whenever possible.
The case study, notes, are prepared purely for educational and information purposes. The cases are not contented to serve as endorsement, source of primary data or to show effective or inefficient handling of decision or business processes. Viewers are advised to exercise their own discretion and judgment when interpreting and using the information presented. The content of this page is not intended to substitute professional advice or guidance.
The content presented in this page is intended for informational purposes only.
All materials used in this page have been sourced from publicity available information, open-access platforms, or are used under the fair use doctrine for commentary, criticism, reporting, and educational purposes. I have made effort to give proper credit to the original creators or copyright holders whenever possible.
The case study, notes, are prepared purely for educational and information purposes. The cases are not contented to serve as endorsement, source of primary data or to show effective or inefficient handling of decision or business processes. Viewers are advised to exercise their own discretion and judgment when interpreting and using the information presented. The content of this page is not intended to substitute professional advice or guidance.
The content presented in this page is intended for informational purposes only.
All materials used in this page have been sourced from publicity available information, open-access platforms, or are used under the fair use doctrine for commentary, criticism, reporting, and educational purposes. I have made effort to give proper credit to the original creators or copyright holders whenever possible.
Let’s make the world a better place.
Dzikra Rayadi, Data Enthusiast
Let’s make the world a better place.
Dzikra Rayadi, Data Enthusiast
Let’s make the world a better place.
Dzikra Rayadi, Data Enthusiast
Let’s make the world a better place.
Dzikra Rayadi, Data Enthusiast
2022
2022
2022
2022